lesson 1 : your 'It factor' + Brand
By developing your 'It Factor', a person can grow their social following and increase better opportunities in their career. Your "It Factor" Is what sets the stage for your personal brand. Think about anyone you follow, they have this one thing that they are so good at. Capture that in yourself and own it! in this lesson you will learn what it takes to create a stellar brand and really tap into your it factor.
BONUS 1 : BRAND GUIDE CHECKLIST
BONUS 2 : BRANDING GUIDE
BONUS 3 : BRAND MOODBOARD
BONUS 4 : THE IMPORTANCE OF PHOTOS
lesson 2 : your pitch
Crafting your pitch and message is one of the most important pieces to working with brands and building meaningful partnerships. You want people to read it and think ,"okay, I need to work with her."You need to be able to articulate to a brand who you are, your target audience, and the value you can provide them.
BONUS 1 : EXAMPLE PITCH
BONUS 2 : EMAIL TEMPLATE (SHORT)
BONUS 3 : EMAIL TEMPLATE (LONG)
lesson 3 : media kit
One of the most challenging, yet extremely important aspects of growing your brand is being able to stand out among the ever-flourishing community of influencers. PR companies and brands receive an endless amount of pitch emails every day, so it's vital that you are putting your absolute best self forward to set yourself apart from other bloggers and increase your chances of landing that dream collab!
BONUS 1 : MEDIA KIT EXAMPLE
BONUS 2 : PR + MEDIA EMAIL TEMPLATE
BONUS 3 : PR OUTREACH SHEET
lesson 4 : social media
Having a social media presence is crucial when establishing yourself as in influencer. If you are serious about becoming an influencer, leverage your social media to help you showcase your creativity and value you can bring to brands. Remember social media is about getting social so use it to network and make connections. It truly is your most powerful tool to connect and engage with others from all over the world.
BONUS 1 : social media checklist
lesson 5 : community building
Being an influencer has so many amazing perks but let’s face it, it can also feel really lonely and overwhelming at times. A great way to succeed and stand out in this industry is to build a community and a reliable one, at that. Building a community is a strategy that supports your overall brand. It’s important to keep in mind a brand community exists to serve the people in it, not just to serve you.
lesson 6 : content upgrades
you want to create something that gives people a chance to gove value to your community. this is a great way to expand your brand. By launching a podcast, blog or youtube channel you have the power to bring people closer and captivate them on a deeper level.
Bonus 1 : Blogging resource guide
bonus 2 : podcast quickstart
30 page workbook that includes lessons, email + pitch templates and guides
bonus : 1 hour live training with jennifer jaden that will go over how to use the workbook and setting yourself up for success.