Writing Emails People Actually Read Email Marketing 101 with Rachael Johnson

This is the second workshop in our Email Marketing series with copywriting expert Rachael Johnson of RJ Creative. This session is all about building confidence in your brand voice and writing emails that feel personal, not promotional. You’ll walk away with messaging clarity, email content ideas, and subject line strategies that help your emails stand out in crowded inboxes.

MEET THE HOST

Rachel Johnson - Copywriter and Messaging Strategist

Rachael Johnson is the founder of RJ Creative, a personality-driven copywriter and messaging strategist who helps business owners write like themselves and sell while doing it. With a background in teaching and experience writing for 25+ brands, Rachael brings a relatable, energizing presence to every workshop. She’s all about helping entrepreneurs ditch perfectionism, embrace their authentic voice, and build email marketing strategies that feel good—and actually work.

WHAT YOU'LL LEARN:

• Identify your messaging pillars so you never run out of things to say and stay aligned with what matters to your audience.

• Bring your personality into your emails with conversational, brand-aligned copy that creates connection and trust.

• Write compelling subject lines using proven formulas that increase open rates and make people want to read more.

HOW TO ATTEND: Sign up here: https://calendly.com/societygal/workshops