Simple, Stress-Free List Building with Rachael Johnson

The third workshop in our Email Marketing series with copywriting expert Rachael Johnson of RJ Creative breaks down the essentials of building an engaged email list—from choosing the right platform to creating a compelling lead magnet using what you already have. You’ll learn easy, non-salesy ways to invite people onto your list through signatures, social media, networking, and simple website placements. Attend this workshop and walk away with a clear, confidence-boosting plan to start growing your list with ease and intention.

MEET THE HOST

Rachel Johnson - Copywriter and Messaging Strategist

Rachael Johnson is the founder of RJ Creative, a personality-driven copywriter and messaging strategist who helps business owners write like themselves and sell while doing it. With a background in teaching and experience writing for 25+ brands, Rachael brings a relatable, energizing presence to every workshop. She’s all about helping entrepreneurs ditch perfectionism, embrace their authentic voice, and build email marketing strategies that feel good—and actually work.

WHAT YOU'LL LEARN:

• Choose an email platform that fits your workflow—without the tech overwhelm Learn how to pick a tool that supports your goals (not one that makes you want to cry).

• Craft simple, effective list-building invitations that feel natural—not pushy Use social posts, networking, bios, and signatures to organically grow your subscriber base.

• Create a snack-sized lead magnet using what you already have Discover how to solve one small problem for your audience and deliver a quick win that builds trust and attracts aligned subscribers.

HOW TO ATTEND: Sign up here: https://calendly.com/societygal/workshops