Posts tagged influencer
Tips to Choose the Right Influencer for your Brand

Influencer marketing focuses on using influential leaders to push your brand’s products or services (or overall message) to a larger market, specifically on social media. Rather than pushing your brand directly to a large group of consumers, you instead work with influencers to get the word out for you. Influencer marketing is extremely beneficial for businesses of any size, due to the rise and popularity of social media.

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Societygal Feature with Kristin Ess

Kristin Ess, celeb hairstylist, colorist, social influencer & co-founder of thebeautydepartment.com is also a #bossbabe business woman who has an entire line of hair products available online and at Target. She just recently released her new line of products, hot tools, which came second to her entire hair-care line of shampoo, conditioner, treatments, styling products and more.

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Societygal feature with Sam Hwang (owner of @wear.is.sam)

Sam is a 21-year-old college student living in Southern California. She is in her last year at California State University, Fullerton studying Public Relations. Sam works as a content creator for Nordstrom, blogs about fashion and lifestyle, and studies full time. Although she has a busy schedule, she likes to spend her free time with her boyfriend Chris by going on picnics at the beach and travel.

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How to Plan a Destination Wedding

I’ve always known that I wanted a spectacular wedding, actually I’ve always known that I wanted a spectacular life , which I think most women of my generation aspire to. Traditionalism has gone out the window and has been replaced with uniqueness and passion. I seldom come across the old school cookie cutter weddings, as more and more young couples are excited to add their own take on what a wedding day should feel like to represent themselves.

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How to Choose A Niche: Top Tips for Influencers

Finding the right niche is a crucial part of building a blog and establishing yourself online. If you pick a niche with too much competition, your blog will get overlooked. If you pick a smaller niche with no demand, your blog will barely make an impact. You need to find a niche that’s competitive enough to know people are taking interest in it, but rare enough to stand out and get “known” for your niche.

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Societygal feature with Kylee Campbell (Owner of Catch Me Dancing)

Catch Me Dancing is a blog founded and curated by Kylee Campbell a West Coast native currently living in LA pursuing her dreams and love of acting & fashion. Catch Me Dancing is a creative outlet to express thoughts, inspirations, style, collaborations and the varying creative endeavors of Kylee Campbell. Kylee has worked in a multitude of creative fields, Studying Architecture and Interior Design at University and then moving into the world of fashion and film. Having lived in multiple countries and travelled all over the world, Kylee is a global nomad at heart and is always looking for her next adventure.

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Societygal feature with Jami Alix

Jami Singer is a fashion and lifestyle blogger (jamialix.com) from Los Angeles. After spending a summer working in fashion, she knew she was in the right place. Her side hustle eventually led to an ever-growing passion for photography and creative direction. When she’s not working on content she’s usually goofing around with her best friend Lexi, watching YouTube videos or reading everyone’s favorite motivational/spiritual books. We asked Jami a few questions to get to know her a little bit better. Here is what she had to say:

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How to Edit Your Photos Like an Influencer

One of the best ways to help your Instagram stand out is by not only having creative photos, but more importantly, keeping a cohesive feed. When creating your own “brand,” it’s super important to create your own aesthetic and stick with it. One of the main ways this can be done is through editing! A good edit can seriously change a photo, and its entire aesthetic. By taking the time to create your own personal edit, your photos will be more likely to stand out and reach a wider audience.

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How to Write the Perfect Pitch E-mail

One of the many perks of working as an influencer is being able to collaborate and network with so many different types of brands! This is just a significant aspect of the job because influencer marketing is one of the main sources of income for most influencers. On top of that, it’s an amazing way to build relationships, grow your audience and share consistent content with your followers. Putting that into consideration, it is SO important to leave a professional and lasting impression and the best way to do that is via Email.

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Societygal feature with Michelle Infusino

Michelle Infusion is an up-and-coming fashion and lifestyle blogger who classifies herself as a dreamer, a free spirit, and a warrior of good vibes. She’s got an east coast work ethic and a west coast soul. When she got to LA, she searched for a way to merge her passion for style with her newfound love for the chilled out boho beach lifestyle she found on the west side…and she landed here.

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Societygal feature with Jen Saviano

You may know her from being on the bachelor but what some of you may not know is she is an amazing lifestyle blogger and owns a blog called Miss Lifestyler. She is constantly keeping her audience up to date on all things travel, beauty, fashion, and fitness. She has an amazing positive vibe about her and is always teaching other women to be themselves and to be confident. This was one of the reasons we really wanted to get to know her more, because much like Societygal, she brings together a sense of empowerment and community.

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How to Make the Perfect IG Story Templates and Highlights!

Instagram is such a helpful tool for anyone who is trying to expand their brand and grow their audience. Along with keeping a consistent feed, it is SO important to carry that same consistency over onto your stories. Instagram stories are often overlooked as a valuable marketing tool for your brand, but if anything, they are equally as important. Stories actually have an advantage in some way because you’re able to not only post daily, but even multiple times a day.

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Societygal feature with Meredith Uyeyama (owner of Quixotic Design Co.)

Meredith is the Director of Design and Owner of a small design agency - Quixotic Design Co. (which is the company that did the rebranding for Societygal!) Meredith combines her artistic and technical skills to work one-on-one with clients. She leads by design, guiding her team to construct captivating brand experiences that stand out above the rest.

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3 Easy Ways to Grow Your Following — Organically!

If you're an avid Instagram user, you've probably already experienced the negative effects of the new, ever-changing algorithm. Right now, it seems to be more challenging than ever to grow your brand when Instagram is only showing your content to a small portion of your following. This can be super discouraging but we think it's more important to look at it as motivation. We found some EASY and super helpful tips to help you beat the algorithm and grow your following:

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Societygal feature with Ruby Keyvani Founder of @thatgemruby

Ruby Keyvani is a fashion, beauty, and lifestyle vlogger from San Diego. She is the ultimate girlboss and also owns a social media marketing and event planning company called Lemon Life Social. With almost 30k followers on Instagram, Ruby has built a loyal following by providing her audience with dreamy content consisting of boho outfits and beautiful backgrounds! Not to mention, her Instagram feed is a peach paradise! 

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