What Influencers Should Know Before Starting a Blog
Starting a blog is an exciting hobby, that most influencers are able to turn into a full career. Not only are you able to get a lot of opportunities out of it, but often times you’re able to make an actual profit. On the other hand, it’s A LOT of work that requires dedication, commitment, and patience. To save you some time, we’ve put together a list of what ALL influencers should know, before starting a blog. AKA we’re here to save your life.
Choose a niche: Choosing a niche sets the foundation for your blog. We recently wrote a blog post on how to choose a niche. Some of the tips include your interests, expertise, doing market research, finding something profitable, and more. You can view all of our tips here!
Choose the right name: Choosing the right name for your blog and domain is extremely important, and probably something you will get the most “stuck” on. You may see some bloggers with their name, and others choosing a name that describes their blog/niche. It’s really up to your preference, but it’s important to think about the future of your blog. If you start as a fashion blog, but may eventually want to expand into an overall lifestyle blog, we wouldn’t suggest using any “fashion” type keywords in your name.
Choose the right platform(s): Choosing the right website platform can depend on a number of things. If you’re just starting out, we suggest choosing a platform with easy, pre-built templates such as Squarespace or Wordpress. Once your blog starts growing, you may want to make sure the website platform has specific capabilities such as a membership option or a shopping cart. And not only are we talking about the right website platform but also the right social media platforms. Depending on your niche, you will notice your audience hangs out on one platform verse the other.
Set up a professional email address: We don’t exactly suggest sending pitch emails with your middle school “Beach Babe” email address. Setting up a professional email address using your website domain, is a great way to instantly give yourself a more professional presence. You can set up a professional email address using gmail for as little as $4.99 per month.
Start building your email list: This is something A LOT of bloggers don’t think about from the get-go, but if you start planning this as soon as possible, it will only set you up for success. 70% of people leave your website and never return, so it’s your job to keep them coming back for more. A great way to do this, is to set up a “subscribe” button on your website, so people can receive updates from you and your blog.
Set up a contact me page: Set up a “contact me” page so it makes it incredibly easy for people to get in touch with you. This is also a great way for brands to get in touch with you about collaborations and sponsorships. Your contact page should not only include your contact information, but also a contact form for people to easily submit to you.
Keyword Research & SEO: This is something that is extremely important for growth. Doing proper keyword research and optimizing your blog for SEO is what helps you get found on Google. There are A LOT of bloggers out there, so when people are typing specific keywords into Google, it’s important your blog/website comes up over your competitors. In order to make your blog profitable, it’s important your hard work is getting found and not missed. We suggest taking some SEO courses or working with an SEO expert.
Remain consistent: Staying consistent takes a lot of effort, and it’s something not a lot of bloggers can say they do. Often times when people are starting a blog you will see they are posting on a Friday, and then two weeks later on a Monday and then a month later on a Wednesday and so forth. It’s important to push out a lot of content (preferably weekly, if not more) and having a specific day of the week so your audience knows what to expect and when to expect content from you.
Use social media to grow your blog: As we mentioned previously, choose the right social media platforms where your audience is hanging out. Once you have determined the right social media network(s), promote your blog! Every time you post a new blog, promote it on social media.
Make your website appealing: Once you have your niche, website name, and all of the technicals figured out, it’s important to make your website creative, visually appealing, and easy to navigate. Most website platforms come with pre-built templates and then you can change the fun stuff such as colors and fonts. Make sure your template is simple and not too overwhelming. You don’t want people to leave your website the second they arrive if they can’t find what they’re looking for!